Competition from the Far East has seen many UK
textile businesses disappear. But Berisfords’
policy of continuing to manufacture products in
Congleton has paid off with many customers. Maurice
said: “A few years ago, if you said that was the
way we were going, to remain in the UK, people
would think you mad. But it’s turned out to be the
right policy and I think it’s all down to quality
and service.
“We are now in a predominant position in the market, but we are not complacent. When I retire from here I want to be able to walk past here and see the business is still going strong.”
To mark the significant feat of not only surviving but thriving after 150 years, a grand party has been organised. All employees and those recently retired will join the directors and their partners for a celebratory party. Maurice said: “The fact we have built a successful and profitable business is a great credit to all our employees.”
The flexibility of the workforce and the ability to provide a quality bespoke service to customers while continuing to provide a truly competitive product seems to be the way ahead for Berisfords’ future. As Maurice says: “If the customer wants it, then the answer is ‘yes’, and we will move heaven and earth to ensure they get it.”
Let’s hope Berisfords continues to have business success all wrapped up – with a fine bow to complete the picture.
Part 3>
“We are now in a predominant position in the market, but we are not complacent. When I retire from here I want to be able to walk past here and see the business is still going strong.”
To mark the significant feat of not only surviving but thriving after 150 years, a grand party has been organised. All employees and those recently retired will join the directors and their partners for a celebratory party. Maurice said: “The fact we have built a successful and profitable business is a great credit to all our employees.”
The flexibility of the workforce and the ability to provide a quality bespoke service to customers while continuing to provide a truly competitive product seems to be the way ahead for Berisfords’ future. As Maurice says: “If the customer wants it, then the answer is ‘yes’, and we will move heaven and earth to ensure they get it.”
Let’s hope Berisfords continues to have business success all wrapped up – with a fine bow to complete the picture.
Part 3>
Recognising the changes in market needs has been a
key factor in Berisfords’ continued success.
Maurice said: “The big changes in the business have
probably happened in the last 10 years or so. The
business mainly supplied haberdashery products for
retail, but the packaging area is a very important
part of the business.
“The reason Berisfords is still here is that we’ve always moved ahead of market trends. For example, we were developing in packaging well before other people did and we are always looking forward. That said, we have not neglected the traditional wholesale market either.”
The company also has the ability to offer a bespoke service to customers, incorporating anything the client requires, be it their own pattern on a ribbon, to logos and labels.
“The reason Berisfords is still here is that we’ve always moved ahead of market trends. For example, we were developing in packaging well before other people did and we are always looking forward. That said, we have not neglected the traditional wholesale market either.”
The company also has the ability to offer a bespoke service to customers, incorporating anything the client requires, be it their own pattern on a ribbon, to logos and labels.